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How to Set Goals for Your Community Association

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4 Minute Read
Posted by Camille Moore on Nov 29, 2023 4:30:00 PM


Goal-setting is an annual task that every community association should perform. It's a great way to maximize the effectiveness of your association in the coming year.

The goals set serve as a roadmap to maintain and improve your community. They keep your community on track, accountable, and financially sound.

Here are a few tips on how to set your association goals:

Examine Your Governing Documents

Reviewing your community's regulatory documents is the first step to setting effective goals. It lets you understand what decisions to make and set goals that comply with your governing documents.

You set goals that align with the current state, federal, local, and provincial codes.

Consider Your Budget

Examine your association's financial stability to determine if the budget allows improvement.

Then identify the key expenses for the coming year and see if the existing budget will support the changes. If not, check if the goal qualifies for a special assessment or other financing options.

Create a Strategic Plan

Building a strategic plan is energy and time-consuming but worth your effort. It's a valuable tool that helps define priorities, establish the desired direction, and allocate resources properly.

A strategic plan enables you to identify crucial goals, prioritize them, and examine if you require additional resources.

Ask for Contributions from Homeowners

Goal-setting is a great way to foster better and long-lasting relationships with residents. Show residents that your board values transparency by asking them to share their views during goal planning. Below are some ways to involve your community association residents:

  • Asking if the association's goals meet their expectations or needs
  • Providing updates to the goals to fit their needs
  • Setting up a committee to help with the goal-setting process
  • Holding meetings to get feedback from residents

Use SMART Formula

SMART is common acronym corporations use to make their goal-setting process a thoughtful endeavor.

It helps simplify ideas, manage time and resources, and maximize your efforts.

To set SMART goals for your community association, make them:

  • Specific: Your goals must be clear and specific on what to achieve. They should align with your reasons for setting them.
  • Measurable: The HOA goals you set should be easy to track progress. Such goals let you know if you're on the right path and achieving what you want.
  • Achievable: Make sure you set realistic community association goals. Realistic goals are easy to achieve using the available resources to benefit the board and residents.
  • Relevance: Your goals should add value to your community. They should help improve and maintain your homeowner's association and meet your residents' desires.
  • Time-bound: Set deadlines for your HOA goals and work to achieve them. If you're dealing with a long-term goal, divide it into smaller phases and set deadlines for each phase. Consider board members' availability when setting the timeframe for achieving your short or long-term goals for convenience.

Break Down the Goal-Setting Process

Setting goals for your community association is often daunting so breaking it down makes things easier.

Divide your goals into communication, essential, or improvement goals. Here's what to expect in each group:

Yearly Essential Goals

They're the pillar items that appear on your goal list each year and keep your community going. Examples include:

  • Confirming that the governing documents are in compliance
  • Developing the annual budget
  • Filing tax returns
  • Preparing for upcoming audits
  • Managing assessments

Improvement and Maintenance Goals

These goals involve scheduling routine maintenance of simple to major community areas. They include:

  • Asking for resident help when handling bigger improvements
  • Creating a preventative maintenance plan to keep core components functional
  • Reviewing current supplier contracts to determine if they're still necessary and competitive

Communication Goals

Fostering excellent communications with vendors, board members, and residents is beneficial.

It results in more effective collaboration, better cost control, and more satisfied homeowners. Some valuable communications goals include:

  • Setting up a formal HOA complaint process for residents.
  • Formulating communications policy to relay alert information during emergencies like fire outbreaks, major power outages, or natural disasters
  • Coming up with ways to fix strained relationships

Start Growing Your Community Association Today

Setting the best goals for your community association is tricky but worth it. You plan, consider your budget, review governing documents, and be SMART.

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Camille Moore

Camille Moore

Strategic HubSpot Certified Content/Copywriter & Digital Marketer | Crafting Compelling Narratives | Leading High-Performance Marketing Teams