Lifestyle Blog

Fitness Amenities for Luxury Community Associations

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Posted by Duane McPherson, CMCA, PCAM® on Jul 15, 2020 8:07:00 AM

Luxury fitness amenities for luxury community associations have always been in high demand. What is important when discussing Luxury-Lifestyle/Resort-Living communities is making sure that your fitness amenities match your owners' needs.

Fitness Program

Know Your Clientele. Luxury community associations come in different varieties which makes it so important to recognize the needs and desires of each sort of clientele. Community association members can mean seniors living in retirement communities or homeowners in affluent single-family homes covered by homeowner associations (HOAs). The equipment and amenities needed to satisfy those individuals will vary accordingly.

Even hotels are rising to meet the demands of travelers by turning hotel gyms into exceptional work-out facilities with climbing walls, Danish plunge pools, and expert trainers. Travelers become members of hotel fitness clubs during their stay.

What Owners Expect or Want. Owners today are proactive about their health and worry about the effects of work-related as well as other kinds of stress. When it comes to their living arrangements, they are happy to pay a premium for luxury accommodations that include fitness centers. Some may have long commutes to and from work but don't want to miss out on physical fitness each day. So, they opt for luxury homes covered by HOAs where they expect fitness options that match their healthy lifestyle will be available at their home's fitness facility. 

Residents in those luxury accommodations expect more in today's market. Multifaceted, modular equipment that includes high-intensity fitness training, group fitness classes like yoga, free weights, and pilates balls are what interest owners. Pleasing them may also require juice bars and fitness snacks in a hospitality room atmosphere.

While seniors expect the same luxury in their fitness centers as younger people, certain pieces of fitness equipment are better suited for seniors than they are for the 25-55 years of age crew. Some seniors may favor old standards like the treadmill and free weights. It's also important to keep in mind that seniors may require more space in-between machines in their fitness facility to prevent falls. It's also critical to comply with all Americans with Disabilities Act (ADA) requirements for fitness equipment that disabled residents will use.

Entertainment and Fitness. As a nation, we've become addicted to entertainment anyhow, anywhere, anytime we want it. Our mobile devices have spoiled us for anything less than 24/7 entertainment options. This holds true in the fitness milieu as it does elsewhere in life. Fitness patrons expect televisions and integration capability for their iPods and headphones. That's true of young people as well as digital-savvy seniors. They expect luxury fitness facilities to have those electronic capabilities or they will move on to find competitors who provide them.

Include Some Open Space. Whether the community's residents want an area free of machines to practice T'ai Chi or want to stretch or use a Swiss ball, an empty space with padding is always appreciated. If residents hire personal trainers, those sometimes bring their own accoutrements and will be happy to see the free space, too. 

Cardio, Cardio, Cardio. Facilities that have the space to add more cardio machines would do well to do so. Fitness patrons do not like waiting to use cardio machines. That means a good mix of several treadmills, ellipticals, and bikes. 

Fitness Facilities Don't Mean Higher Insurance Premiums. Most luxury community associations already have pools and tennis courts and sidewalks that present fall hazards. Adding a fitness facility or increasing the size of an existing one should not increase the community's insurance premium very much.

To talk more about this topic, or anything else, please contact us. Make us your resource on your questions about luxury community associations.

GrandManors Management for Aging Communities

Duane McPherson, CMCA, PCAM®

Duane McPherson, CMCA, PCAM®

Over 30 years experience in property and community association management Professional Community Association Manager through the Community Association Institute (CAI) Former GM/CEO of a large-scale association: mixed-use commercial, residential and recreational Contributor to National industry experience